Upon arriving in America in 1996, the company's products were first introduced in the New York beauty supply market and are now available in the natural products arena. With the current organic and natural movements so developed in the US along with consumers pursuing higher quality and more ethically created products, Surya Brasil products are clearly in demand -- a direct result of its mission to create a brand that promotes beauty, health and well-being not to mention the Brazilian flair which is captivating the world at this moment.

Innovation and Quality

The company currently employs 200 employees including a botanist that is located in the Amazon, a chemist in Sao Paulo and many trainers/salespeople both on site and in the field. With a 1,917 sq metre plant, the bottling, packaging and quality control of product takes place in house as well as their R & D. With this much vertical integration, the company is able to quickly respond to needs/trends and create products that fit the times and market.

The company makes use of the latest technology in hair colour from Europe and sources its raw materials all over the world including the Brazilian Amazon. The company is beginning to introduce more and more organic ingredients including the use of organic henna. Successful in its own country, Surya Brasil holds 80% of the henna business in Brazil and has just recently become the leading henna company in Japan.

On the International Scene

This fast-growing company has a profile that one can get very excited about. Now in 16 countries including Japan, India, Great Britain, France, Spain, Russia and now Australia, the company is internationally seen by attending trade shows around the world including Natural Products Expos in the US and Great Britain, Cosmoprof in Italy, Cosmeeting in Paris, India Trade Fair in New Delhi and Middle East Natural Products Expo.

The Surya Brasil logo

The company's logo was chosen with great purpose and intention. The name Surya means Sun -- that which gives life, energy and power. The Sun has the power to maintain all of life. The sun represents spirituality for the Indian people and Surya gives material power and spirituality.

Surya Brasil uses this same energy, Surya, to create products that not only enhance beauty but also offer well-being and a lifestyle in harmony with nature. The company displays an unending devotion to fulfill its mission of bringing these higher values of health and spirituality to the pursuit of beauty by all people.

The company upholds human rights, animal rights and environmental values. Surya Brasil, as part of its mission, holds true to the Ayurvedic principle: