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The Story
of Surya Brasil
The
Marriage of Amazonia and
India
Successful
for Over 25
Years
For
Clelia Angelon, using her native
Amazonia herbs from Brazil together
with Ayurvedic principles for hair care
came easily. Clelia's marriage to Raj
Kumar Malhotra from India had brought
together the worlds of Brazil and India
quite beautifully and complemented the
natural and organic lifestyle she had
been living since her teen years. Her
passion became natural hair care and in
1977, Clelia started Surya Brasil,
which has been operating successfully
in Brazil for over 25 years for the
purpose of supplying cosmetics founded
on the essence of internal
beauty.
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Upon arriving in
America in 1996, the company's products were
first introduced in the New York beauty supply
market and are now available in the natural
products arena. With the current organic and
natural movements so developed in the US along
with consumers pursuing higher quality and more
ethically created products, Surya Brasil
products are clearly in demand -- a direct
result of its mission to create a brand that
promotes beauty, health and well-being not to
mention the Brazilian flair which is captivating
the world at this moment.
Innovation
and Quality
The company
currently employs 200 employees including a
botanist that is located in the Amazon, a
chemist in Sao Paulo and many
trainers/salespeople both on site and in the
field. With a 1,917 sq metre plant, the
bottling, packaging and quality control of
product takes place in house as well as their R
& D. With this much vertical integration,
the company is able to quickly respond to
needs/trends and create products that fit the
times and market.
The company
makes use of the latest technology in hair
colour from Europe and sources its raw materials
all over the world including the Brazilian
Amazon. The company is beginning to introduce
more and more organic ingredients including the
use of organic henna. Successful in its own
country, Surya Brasil holds 80% of the henna
business in Brazil and has just recently become
the leading henna company in Japan.
On the
International Scene
This
fast-growing company has a profile that one can
get very excited about. Now in 16 countries
including Japan, India, Great Britain, France,
Spain, Russia and now Australia, the company is
internationally seen by attending trade shows
around the world including Natural Products
Expos in the US and Great Britain, Cosmoprof in
Italy, Cosmeeting in Paris, India Trade Fair in
New Delhi and Middle East Natural Products
Expo.
The Surya
Brasil logo
The company's
logo was chosen with great purpose and
intention. The name Surya means Sun -- that
which gives life, energy and power. The Sun has
the power to maintain all of life. The sun
represents spirituality for the Indian people
and Surya gives material power and spirituality.
Surya Brasil
uses this same energy, Surya, to create products
that not only enhance beauty but also offer
well-being and a lifestyle in harmony with
nature. The company displays an unending
devotion to fulfill its mission of bringing
these higher values of health and spirituality
to the pursuit of beauty by all people.
The company
upholds human rights, animal rights and
environmental values. Surya Brasil, as part of
its mission, holds true to the Ayurvedic
principle:
Know
how to live in harmony with nature and
oneself
using
elements that do not harm the
body.
