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Know how to live in harmony with nature and oneself using

elements that do not harm the body

The story about the Henna packaging - In India, Vishwamitra is well known as a king that ultimately became a great sage through many years of penance and meditation. Surya's label depicts the beautiful Manika in the arms of Vishwamitra. According to legend, the god Indra, feeling threatened by Vishwamitra's spiritual zeal and concentration, decided to tempt Vishwamitra so he would ultimately forget about his spiritual practice. He sent Vishwametra a series of tests: threatening weather, tempting women and so on and so forth. Vishwametra never opened his eyes from meditation. Indra then sent Manika, a beautiful dancer of paradise who descended from heaven. Manika was not only beautiful but wise and spiritually advanced. Vishwametra did open his eyes when he beheld Manika, but not to the end that Indra had hoped. The two beheld one another in love, were married and continued their spiritual path in union. They bore a daughter and built together an empire. Vishwametra's story is about strength and endurance and devotion.

Our concept

Vision + Mission + Passion + Action

Surya Nature's Vision respects the interconnectedness of all life and strives to create for consumers a healthier lifestyle and thus a healthier world through the use of its products. The company brings together Nature, the Science of Ayurveda, and Technology thus harmonizing the human with his environment while respecting the animal and plant kingdoms for the purpose of preserving a better world -- one that is ecologically sustainable and socially just.

Our Mission is to create and brand the best quality body care products that promote beauty, health and well being, bring forward action that benefits society and the environment and maintain the highest level of responsibility in all relationships while promoting Surya Nature's vision both nationally and internationally.

Passion is an energy that moves everything. It establishes an orderly procession for people to practice their ideals. A strong and devoted will makes an objective come true. This impetus reinvigorates and makes possible the integration of people with the world around them. It is through our passion for achieving our mission that we plan to help transform the beauty industry to hold the purest values of beauty, health and well being while maintaining environmentally sustainable practices.

Through this Action, we pledge to put in practice the concept of Surya Nature through business procedures that make viable everything we believe in, manifesting authenticity and coherence between the ideas of the company and its conduct. It is our intention to continuously develop our practices in accordance with our beliefs, thus bringing forth our ideals in conscious achievement in every relationship.

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Surya - Actions that benefit society

In keeping with its mission, Surya takes seriously its intent to help transform not only the beauty industry but also society as a whole by participating in projects that address social justice plus environmental and cultural responsibility. Because of this, the Surya Solidarist project was born from the will of the company, administrators and employees wanting to contribute to the beauty, health and happiness of people. The company has established partnerships with NGOs, cooperatives, companies and institutions through courses administered by our technicians and other activities.

  • Colouration Awareness Program: Surya Solidarist has developed a program with the main goal of exposing the health risks associated with the indiscriminated use of chemicals in cosmetics, offering as a safe alternative the use of products made with herbs and plants. This program was launched on February 10th, with a class formed by 12 students from the Centre of Promotion and Attention to Health from the Einstein Program in the Paraisopolis Community (PECP) - San Paolo - Brazil.
  • Mateiro School Project: Surya supports the Mateiro School Project, The Mateiro School is an important first step in protecting our natural resources. Graduates of the School of Mateiro will be able to find work in scientific research, as qualified ecological guides or as harvestors specializing in minimal human impact on the forest. It take place at Manaus / Amazônia
  • Human Education Project: to make children and youth aware of the importance of the protection of the animals
  • Sponsorship to the Project Writes Brazilian Beauty: to increase the self esteem and self knowledge of the youth and the communities of São Paulo. Performance of Surya in the Day of the Beauty at several communities around São Paulo applying Natural Tattoo and coloration.
  • Surya project for the Third Age: increase the self esteem through the acceptance of natural coloration in residents of houses for old people.
  • Uma Sharma Project: Social Cultural Project of women valorization: to spread women values, and the changes in their behavior in our society through the peace interpreted by the Indian appraised dancer, Uma Sharma.

    "These Surya projects have brought beautiful smiles to our people. We hope to awaken in our collaborators and all involved, the awareness that social responsibility is incumbent upon the entire population and not just the government or large corporations." - Clelia Angelon, President

    Associations and Affiliations

    Surya is a member of

  • ABRAPAN, a Brazilian trade association for natural product companies
  • IANNP or International Association of Natural Product Producers, a trade organization founded in the U.S. that seeks to set in place criteria, guidelines and recommendations for the use of the term "natural" when used to label ingredients or finished products for both internal and topical uses
  • AHPA, American Herbal Products Association
  • ABIHPEC - Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos, a Brazilian association for companies in body care, perfumery and cosmetics
  • Safe Cosmetics - Surya has associated with the Campaign for Safe Cosmetics. The participating companies in this campaign comply with producing security cosmetics for customers - that is, which do not contain chemical ingredients harmful to health. Surya is the only Brasilian company to participate in this campaign, which establishes criteria for companies to produce cosmetics "free of chemical substances that may surely cause cancer, mutations or inborn defects".
  • PETA - People for the ethical Treatment of animal. People for the Ethical Treatment of Animals (PETA), with more than a million members and supporters, is the largest animal rights organization in the world

     

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